WordPress is a CMS, which stands for Content Management System. That means that you, the site owner, can change the content of the site easily with very little knowledge of the internet and no knowledge of code.

WordPress sites have 2 parts:

The Front End – What people see:

The Back End – Used to change content:

As you can see they look very different, but they work hand in hand. The Front End is just like any website. It is what people see when they go to your domain, like MethodWebStudio.com or Google.com

The Back End, on the other hand, allows you to easily change what shows up on the Front End. Its that simple.

One of the greatest things about WordPress is that the look of a site can be changed completely by switching Themes. All you have to do is install the new theme you would want to use, and activate it in the Back End. After you activate it, the Front End will change based on what theme you installed and activated. But why should you have to both install AND activate a theme you might ask? Because you can have several themes installed, but only have one activated at a time, making switching between ones you like fast and easy, although it is recommended for brand identity that you stick to just one for easy brand recognition – so your customers don’t get confused.

Another great thing about WordPress is that it can be automated in many ways to interact both with itself and with other sites like Facebook and Twitter. On the footer of this site all of our latest Twitter Tweets are automatically displayed at the bottom of our page, and our RSS feed (this lets other sites know about a website’s newest content) automatically sends info to Twitter, so whenever we post a new blog we don’t even have to Tweet about it. WordPress does it for us. Then Twitter sends it to our Facebook page as well, and a ton of time is saved.

There are many excellent things about WordPress that make it the best solution for most of today’s website needs, but we don’t want to bore you with the specifics. Just know that if you need a website and you want to have some control over the content on the site, WordPress is your best choice.

https:// is like http://, except the little “s” on the end, which stands for “Secure”. Basically this means that the connection between your browser and the website you are connected to is more secure because it requires more validation between the website’s server and your web browser; The server and your browser “shake hands” a lot more than a regular HTTP connection. This makes it tougher for hackers and malware programs to intercept your data while it is being transferred.

Luckily, both Twitter and Facebook have HTTPS options that you may not be aware of. Below is an outline of what you need to do to turn on HTTPS for both Twitter and Facebook.

HTTPS on FACEBOOK:

HTTPS on Twitter:

After enabling HTTPS, your accounts will be safer from attacks from hackers or automated programs that go after your in transit data. Of course, you can never be 100% protected from cyber attacks, but after enabling this feature you are much more protected.

What we found works at Method, our best advice to you:

One: Find a company that can offer design, SEO and content services to maintain a smooth seamless approach both for your prelaunch, launch and ongoing success. WordPress sites offer SEO plug-ins and can be customized so that you can get the optimal online presence affordably where you pay only for what you need, instead of expensive custom built sites that are actually only needed for specific web companies that need to offer content with a more interactive approach.  And with a customized WordPress theme, you can always add more later as your company requires these additional internet products.

Two: Find a company that you can trust. Not all companies have the experience or expertise that is going to translate into your success. The latest SEO skills are a must have in today’s competitive field. When you find a company, ensure that they have the online content intelligence to deliver you a professional site that not only looks good but has the actual functionality that you need, that is going to create and retain customer and client trust. Sites that look unprofessional in their design are not going to deliver the conversion that you need to achieve the success that you need. There is little point in having the best SEO that drives traffic to your site if Google analytics clearly indicate that you are losing them at the home page, and you are going to have to do expensive redesigns to achieve the conversion that is needed. This is where you need a company that is experienced in online marketing and presence to create a design that converts into high sales volume.

Three: Lastly, look for a company that understands the importance of real time marketing online and can create ongoing fresh content through blogs or updates to your site. If your site is too static, you are not engaging your customers in as many ways as you could be. To gain and retain customer interest and to establish yourself as a leader in your industry you have to provide fresh valuable content that educates and entertains your market, so that you can continue to reach your business goals.

Contact Us and let us know how we can help you achieve your online business goals and success.

Why you want and need everyone on the same page:

You may think that you can save money by dividing up your internet needs between different companies and freelancers. You may even get a false sense of security of not having all your eggs in one basket but there are some practical considerations here that you might want to look at before making your final decision. Based on our experience, this is what we have found:

Save time and money

One stop shop: why it’s more cost effective to have one professional online company manage your internet needs than hiring different people or companies to do design, SEO and Social media. You may think you can save money by shopping around, but there are some necessary logistics to consider before you make your final decisions.

Communication time lag

Let’s look at a scenario and set it in motion: you have chosen Bob to create and maintain your website, Sarah is your social media girl, Ethan is managing your blog, and Joe is doing your SEO.

Bob goes out of town for a week or is overwhelmed by new contracts and Joe needs the code updated and spends hours trying to get Bob to take care of it, meanwhile Sarah and Joe just can’t get on the same page. You get the point. And over time this is going to add up to a lot of billable time that you could have invested in your advertising campaign and launch.

A lot of people make this mistake on their first online entrepreneurial venture and end up paying more for internet services. At Method, we offer you complete internet services, so you can just focus on your business, and have more time and money to invest in whats important to you.

Creative conflicts and competition

Having all the team members in one company creates more synergy that allows for more creativity and less conflict. When team members are used to working together there is more energy available to apply to your online business. When you have companies that are in direct competition there’s going to be a certain amount of back and forth and advice and suggestions – proposals that masquerade as “professional opinions” that are just trying to get more money for their own company and are not as concerned about what is actually best for your company. When you have all the team members for your online business on the same team, they are going to be functioning as a team for your success.

An experienced company recognizes that your success is their success and when you hire all their members they are naturally going to be totally invested in this.

Many companies that contact you and tell you that you site is only search engine optimized by a certain percent are just trying to sell you, and they can even end up charging you more for the same standard service, knowing that there is little way that you can actually know exactly what they are actually selling. A professional, reputable company doesn’t need to use these kind of tactics. They simply provide you with the service that you need.

Minimize creative conflict and maximize the energy invested in your web site by investing in one company that can take care of all your internet needs. It’s easier for everyone.

Code coherency and communication

Something you probably don’t realize: there are vast differences in how some web professionals actually create code which means if you hire one person to code your website and another to do your SEO, they may not speak the same code language – literally. Code is a language much like English there are many different code sequences that do the same thing, just as there are many different words for the same object.

Again you see the time factor and conflict here. And it can get even worse:  If you have an existing site that isn’t coded correctly, it may not even be possible to add certain essential SEO features due to the limitation in the code.

These are the things that you don’t have to worry about at Method. We take care of all your internet needs, providing you with an internet site that is coded professionally and has all the leading edge SEO integrated and the professional marketing presence you need to ensure that your web company thrives.

Contact Us to explore what’s possible.

Imagine you have an intelligent, knowledgeable sales representative or publicist for your company that is promoting you and what you do around the clock, 24 -7 indefinitely, capable of unlimited global reach and presence and who knows exactly where to find your customer base and how to interact and engage them, ultimately winning huge accounts for your business and making you money not only now, but also in the future for as long as you decide and all this for a one time fee or extremely low commission.

Think what you would be willing to invest for this quality of unlimited reach and professional service.

This is what a professional blog essentially is when it is written with SEO savvy and keyword intelligence designed to rule the search engines while specifically targeting and engaging the customers and clients that are actively looking for you online.

Here is what you gain:

REACH: The most important thing for your success online is to reach your customer base and engage them. One time ad campaigns may create exposure, but it is often hit and miss, and you don’t always attract the customers who want and need the products and services that you provide. Ad word campaigns can also be costly and require a substantial investment and you are limited by how many words you use, which limits your advantage in educating and engaging your ideal customer or client.

VALUE: With a blog, you can create specific keyword based copy that both focuses and increases your potential reach and actually provides useful information and  a valuable service, something that immediately attracts and retains your ideal client. The more value that you offer someone through your site, the more you interact with them, the more information you share, the more likely you are to gain their business and their loyalty.

POTENT ONLINE PRESENCE: With an initial, one time investment, a well researched and crafted professional blog that is written with leading edge sales and marketing savvy by someone who knows the art of writing and the power of effective communication, has unlimited ongoing reach and the capacity to go viral extremely fast. An authoritative blog presence compels and creates word of mouth, which means you reach higher and higher levels of success, and all this is compliments of the internet.

STAND OUT: Blogs are an excellent way to develop a powerful personality branding strategy along with your video promotion campaigns and create a platform for you to communicate passionately about what you do. Video blogs or vlogs supplemented with informative, engaging content not only create customer loyalty and following, they establish a strong ongoing online presence, something that search engines look for and reward with higher rankings. This is an extremely cost effective way of establishing yourself as a leader in your field or industry as well as making a lasting impression, one that stands out from the competition and has lasting impact on your potential clientele.

It is a well known fact in sales and marketing that people don’t simply buy products, they favor buying products from companies that they feel they can relate to, that they trust and know are the leading company in their field. Large companies successfully leverage this and invest millions into creating a market tested brand image that they know will give them the competitive edge in their industry. They also invest in their site by hiring professional writers who know online marketing, who understand how to sell through copy and content, and who add value to what you have to offer your customers through effective, interactive communication.

People enjoy following content that is fresh, innovative and has edge. When someone subscribes to your blog feed, it is because you are giving them unique information: they look to you as a leading authority and this creates trust. They continue to do business with you because they want to. Advertising, to reach exceptional levels of success is ideally customer driven, that is, they look for and follow you, instead of you trying to reach them randomly through conventional campaigns.

And the exciting thing about blogs is this: even though they provide high quality marketing copy and static continuous advertising for your website, you always have the option to update the content and let your customers know about exciting new product launches and drive the ideal traffic directly to your site over and over again.

You can take advantage of this strategy easily and effectively for a substantially less investment if you are willing to take the time to do the market research to establish the most potent online presence, or you can hire a professional who is already savvy in your industry and in your potential market, who understands what works and how to make you stand out. Look for professional writers who not only have excellent writing skills but also have the online marketing experience to create the right content for your site that adds this value to what you have to offer online.

Online websites that offer the most value are the ones that continue to engage and interact with your market online. These are the sites that receive the highest volume of traffic and attract new customers and retain them. You can add this value to your site with a well implemented content strategy and fresh informative content through blogs.

To learn more about what you can accomplish through this unlimited SEO opportunity simply Contact Us